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Power to the User: How New Platform Legislation Aims to Protect and Empower Consumers Online (And where it might fall short)
Recently, regulators world-wide have been drafting new laws to protect the interest of consumers and empower their choice online.

The European Union is close to adopting a landmark big tech regulation, the Digital Markets Act, which will clarify the responsibilities of digital platforms vis-à-vis their users and customers. The EU antitrust enforcement also played an important role in rebalancing these relationships preferring consumers and fairer markets.

The U.S. lawmakers introduced the American Innovation and Choice Online Act to prevent tech platforms from favouring their own products or services, among other issues, and the Open Apps Market Act, seeks to require the dominant app stores to make it easier for developers to distribute their apps and connect with their customers. Meanwhile, in the U.K., the Competition and Markets Authority is waiting to launch much anticipated Digital Markets Unit.

However, the changes brought about by legislation and antitrust enforcement in digital markets, must be discussed from a consumer experience perspective. Questions have been raised regarding consumer choice online and ways to ensure that consumers have more quality options and can make more informed decisions when shopping, working, planning and communicating online.

Jun 30, 2022 02:00 PM in London

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